But the most intense pressure came from us — from Disney viewers and customers — who immediately began to cancel subscriptions to Disney+ and Hulu and threaten a broader consumer boycott.
Some stars such as Tatiana Maslany (star of Marvel's Disney+ series “She-Hulk : Attorney at Law”) and Rosie O'Donnell urged people to cancel their subscriptions.
But the consumer boycott seems to have begun almost immediately.
According to Strength in Numbers, searches for “cancel Disney+” were higher than boycott movements from when Disney went “woke” in 2020-2022. According to search interest, the Disney boycott quickly became four times as large as any boycott over the last five years.
Shortly after Kimmel's suspension was announced, Disney stock dipped about 3.5 percent and continued to trade lower in subsequent days.
That loss in market value has amounted to about $4 billion.
Investors knew consumers were upset. There's never one single reason for the ups and downs in the value of a particular firm's shares of stock, but the correlation here has been almost exact.
The bottom line : We have extraordinary power. We're the vast majority. Like every other big corporation, Disney relies on us.